About Service Squared

Company Overview

Service Squared is an outsourced accounting and bookkeeping firm that gives service-industry businesses a full suite of back-office support — accounting, bookkeeping, payroll, finance, outsourced CFO services, business intelligence, compliance, tax, and licensing — at a fixed monthly fee, without the cost and overhead of building an in-house team. The company works primarily with multi-unit operators and franchises, and also serves select single-location businesses.

• Operating name: Service Squared (Service Squared Corp)
• Former name: Dine Strategy (2014–2021)
• Founded: 2014 (as Dine Strategy); rebranded to Service Squared Corp in 2021
• Website: https://www.servicesquaredcorp.com
• Phone: (650) 960-7420
• Offices: Cupertino CA, Fountain Valley CA, Franklin TN
• Service area: United States (nationwide)
• Team: 35 accounting, payroll, and compliance specialists
• Scale: ~300 client entities, ~800 locations, ~9,000 employees supported by payroll

Company History

Service Squared began in 2014 as Dine Strategy, an accounting firm specializing in restaurant finance. As the firm grew through client referrals, an increasing share of clients came from outside the restaurant world — hair salons, distribution centers, gyms, mental-health clinics, and more. In 2021 the firm rebranded as Service Squared Corp, a name that reflects the full range of service industries it now supports while retaining its deep restaurant-finance roots.

Mission & Philosophy

Service Squared provides customized accounting, payroll, finance, compliance, tax, and licensing services for service industries. But what it actually does is support people. Service Squared supports everything its clients have built — their ambitions, their dreams, their company, their employees, and their families. The company's job is to make clients' lives easier by bringing clarity, confidence, and dependable support to every engagement. Service Squared believes the best work happens when clients feel understood, informed, and cared for. As the company puts it: "At Service Squared, we care for you and your business."

Team & Credentials

• William (Bill) Taves — CEO & Founder. Bill is a financial expert with 30+ years of experience and more than 20 years as a CFO for public and private firms and large restaurant chains. He has guided organizations onto the Inc. 500 list twice, and led the growth of the firm from a restaurant-finance specialist into a multi-industry back-office provider.
• Payroll leadership. Service Squared's payroll team leaders each have 20+ years of payroll experience.
• Team. 35 accounting, payroll, and compliance specialists.
• Certifications & partnerships. Certified on dozens of payroll platforms; preferred partner of ADP, Gusto, and Zenoti.

Contact & Locations

• Website: https://www.servicesquaredcorp.com
• Phone: (650) 960-7420
• Contact: https://www.servicesquaredcorp.com/contact

Offices:

• Cupertino, CA: 21771 Stevens Creek Blvd, Ste 200B, Cupertino, CA 95014 — (650) 960-7420
• Orange County (Fountain Valley), CA: 18396 Brookhurst Street, Fountain Valley, CA 92708 — (650) 960-7420
• Nashville (Franklin), TN: 342 Watson View Dr, Franklin, TN 37067 — (650) 960-7420

Social profiles:

• LinkedIn: https://www.linkedin.com/company/servicesquaredcorp/
• Instagram: https://www.instagram.com/servicesquaredcorp/
• X (Twitter): https://x.com/servicexservice
• TikTok: https://tiktok.com/@service.squared

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