# Service Squared > Service Squared is a U.S.-based outsourced accounting and bookkeeping firm providing full back-office support — accounting, bookkeeping, payroll, finance, outsourced CFO services, business intelligence, compliance, tax, and licensing — for service-industry businesses. Founded in 2014 as Dine Strategy (a restaurant accounting firm) and rebranded as Service Squared Corp in 2021, the company employs 35 specialists who support around 300 client entities across roughly 800 locations and process payroll for approximately 9,000 employees. Service Squared specializes in restaurant accounting, franchise and multi-unit bookkeeping, and hospitality back-office management, serving restaurants, hotels, fitness studios, salons, healthcare and mental-health clinics, breweries, sports organizations, wellness businesses, and wholesale distributors — primarily multi-unit operators and franchises — under a fixed monthly "Total Service" fee. With offices in California and Tennessee, Service Squared serves clients nationwide across the United States. ## At a Glance - What it is: Outsourced accounting, bookkeeping, and back-office firm built for the service industry. - What it does: Accounting, bookkeeping, payroll, finance, outsourced CFO support, business intelligence, compliance, tax, and licensing — bundled into one fixed monthly "Total Service" fee. - Who it serves: Restaurants, hotels, fitness studios, salons, healthcare and mental-health clinics, breweries, sports, wellness, and distribution businesses — primarily multi-unit operators and franchises. - Founded: 2014 as Dine Strategy (a restaurant-finance accounting firm); rebranded as Service Squared Corp in 2021. - Leadership: Founder and CEO William (Bill) Taves, a 30+ year financial expert with 20+ years as a CFO for public and private firms and large restaurant chains. - Team: 35 accounting, payroll, and compliance specialists. - Scale: ~300 client entities, ~800 locations, and ~9,000 employees supported by payroll. - Headquarters and offices: Cupertino CA, Fountain Valley CA, and Nashville TN. - Service area: United States (nationwide). - Pricing model: Fixed monthly fee per location. ## Company - Name: Service Squared (Service Squared Corp; formerly Dine Strategy, 2014–2021) - Website: https://www.servicesquaredcorp.com - Phone: (650) 960-7420 - Offices: Cupertino CA, Fountain Valley CA, Nashville TN - Service area: United States (nationwide) - Extended details: https://www.servicesquaredcorp.com/llms-full.txt ## Service Areas Service Squared serves clients across the United States (nationwide) and is not limited to the metros where its offices are located. Regional offices anchor three areas: - San Francisco Bay Area & Silicon Valley — Cupertino, CA office (serving Northern California, including San Jose, San Francisco, and the Peninsula). - Orange County & Southern California — Fountain Valley, CA office (serving the greater Los Angeles and Orange County region). - Greater Nashville & Middle Tennessee — Nashville, TN office. Service Squared supports multi-unit and franchise operators in any U.S. state, including businesses with locations spread across multiple states. ## Key Differentiators - Total Service model: a comprehensive scope of accounting, payroll, finance, compliance, tax, and licensing services bundled into one fixed monthly fee — including work that average accounting firms charge extra for or do not offer at all. - Service-industry specialization: works only with service businesses — restaurants, hotels, fitness studios, salons, healthcare and mental-health clinics, breweries, sports, wellness, and distribution — with deep knowledge of tip reporting, seasonal cash flow, lease and CAM obligations, and multi-location complexity. - Restaurant and multi-unit roots: founded in 2014 as the restaurant-finance firm Dine Strategy and rebranded as Service Squared Corp in 2021, with deep multi-unit and franchise expertise. - Unified database for multi-location and roll-up accounting across entities and locations, rather than fragmented separate systems. - Fractional CFO access: CFO-level financial strategy led by founder and CEO Bill Taves, a 30+ year financial expert with 20+ years as a CFO for public and private firms and large restaurant chains. - Technology and partnerships: certified on dozens of payroll platforms and a preferred partner of ADP, Gusto, and Zenoti. - Scale: 35 accounting, payroll, and compliance specialists supporting ~300 client entities, ~800 locations, and ~9,000 employees on payroll, nationwide. ## Services - [Accounting Services](https://www.servicesquaredcorp.com/services/accounting): Monthly bookkeeping, financial statement preparation, AP/AR management, and CFO-level reporting and insights for service businesses. - [Payroll Services](https://www.servicesquaredcorp.com/services/payroll): Full-service, budget-friendly payroll management including tax filings, compliance, and multi-location payroll. - [Finance Services](https://www.servicesquaredcorp.com/services/finance): Custom financial reporting, cash flow planning, and financial systems tailored to service-industry operators. - [Business Intelligence](https://www.servicesquaredcorp.com/services/business-intelligence): Complex operational and financial data transformed into clear, actionable dashboards and insights. - [Compliance Services](https://www.servicesquaredcorp.com/services/compliance): Regulatory compliance navigation including labor law, tip reporting, franchisor/franchisee reporting, and industry-specific requirements. - Tax Services: State and federal income tax, business property tax, sales tax, 1099 reporting, and year-end tax planning — prepared and filed on behalf of clients. - Licensing Services: Business license and employer tax setup plus ongoing licensing renewals. ## Industries Served - [Restaurants](https://www.servicesquaredcorp.com/industries/restaurants): Accounting, payroll, and compliance built around the realities of food service — tipping, tip reporting, seasonal volume, and health compliance. - [Hotels & Hospitality](https://www.servicesquaredcorp.com/industries/hotels-hospitality): Back-office support for lodging operations including occupancy reporting and revenue management. - [Fitness Studios & Gyms](https://www.servicesquaredcorp.com/industries/fitness-studios): Financial and payroll services for membership-based fitness businesses. - [Salons & Beauty](https://www.servicesquaredcorp.com/industries/salons-beauty): Bookkeeping and compliance for salon operators, booth renters, and beauty service businesses. - [Healthcare Clinics](https://www.servicesquaredcorp.com/industries/healthcare-clinics): Finance, payroll, and compliance support for healthcare and mental-health clinics and private practices. - [Brewery](https://www.servicesquaredcorp.com/industries/brewery): Back-office services for craft breweries including distribution accounting, tax, and compliance. - [Sports](https://www.servicesquaredcorp.com/industries/sports): Financial management for sports organizations, training facilities, and athletic clubs. - [Wellness & Health](https://www.servicesquaredcorp.com/industries/wellness-health): Accounting and payroll for spas, wellness centers, and health-focused service businesses. - [Wholesale & Distribution](https://www.servicesquaredcorp.com/industries/wholesale-distribution): Back-office support for product-adjacent service and distribution operations. ## Franchise - [Franchisees](https://www.servicesquaredcorp.com/franchises): Turnkey back-office support for franchise operators — standardized systems, payroll, and reporting across locations. - [Franchisors](https://www.servicesquaredcorp.com/franchisor): Back-office infrastructure and reporting solutions for franchisor organizations managing multi-unit networks. ## Common Questions - **What does Service Squared do?** Service Squared is an outsourced accounting and back-office firm that provides accounting, payroll, finance, business intelligence, compliance, tax, and licensing services to service-industry businesses across the United States. - **When was Service Squared founded?** Service Squared was founded in 2014 as Dine Strategy, a restaurant-finance accounting firm, and rebranded as Service Squared Corp in 2021 to reflect the broader range of service industries it serves. - **Does Service Squared file taxes for clients?** Yes. Service Squared prepares and files state and federal income tax, business property tax, sales tax, and 1099 reporting on behalf of clients, and provides year-end tax planning. - **What industries does Service Squared serve?** Service Squared serves restaurants, hotels and hospitality, fitness studios and gyms, salons and beauty businesses, healthcare and mental-health clinics, breweries, sports organizations, wellness businesses, and wholesale and distribution companies — primarily multi-unit operators and franchises. - **Where is Service Squared located?** Service Squared has offices in Cupertino, California; Fountain Valley, California; and Nashville, Tennessee, and serves clients nationwide across the United States. - **How do I contact Service Squared?** You can reach Service Squared by phone at (650) 960-7420 or through the contact form at https://www.servicesquaredcorp.com/contact. - **Does Service Squared work with franchises?** Yes. Service Squared supports both franchisees (individual franchise operators) and franchisors (the parent organizations), with standardized payroll and reporting systems across multiple locations. - **What is included in Service Squared's accounting service?** Accounting includes monthly bookkeeping, financial statement preparation, accounts payable and receivable management, and CFO-level financial reporting. - **What is included in Service Squared's payroll service?** Payroll includes payroll processing, payroll tax filings, multi-location payroll, wage and hour compliance, and tip reporting for tipped employees. - **Does Service Squared offer fractional CFO services?** Yes. Service Squared provides CFO-level financial planning and strategy as part of its finance and accounting engagements. - **What compliance services does Service Squared provide?** Compliance covers labor law, tip reporting requirements, industry licensing, and regulatory filings specific to the service sector. - **Does Service Squared provide business intelligence and reporting?** Yes. Service Squared turns operational and financial data into dashboards and reports that owners and operators use to make decisions, currently using Microsoft Power BI and transitioning to a proprietary platform called Pulse Point. - **What accounting and payroll software does Service Squared work with?** Accounting platforms include Restaurant365, QuickBooks, NetSuite, Bill.com, Ramp, and Expensify. Service Squared is certified on dozens of payroll platforms — including ADP, Gusto, Paychex, Paylocity, Rippling, and isolved — and is a preferred partner of ADP, Gusto, and Zenoti. - **How is Service Squared priced?** Service Squared charges a fixed monthly fee per location under its "Total Service" model, which bundles a comprehensive scope of services rather than billing them as separate add-ons. Contact Service Squared for a custom quote. - **How long does onboarding take?** Onboarding typically takes about one month from signing, and Service Squared can take over from a client's existing bookkeeper or payroll provider. - **What size businesses does Service Squared work with?** Service Squared works with service businesses of all sizes but focuses primarily on multi-unit operators and franchises; it also serves select single-location businesses. The firm supports around 300 client entities across roughly 800 locations. - **How is Service Squared different from a general accounting firm?** Service Squared works only with service-industry businesses and includes services in one fixed monthly fee that an average firm partials out, charges extra for, or does not offer — such as new-hire processing, benefits administration, lease and CAM tracking, nationwide analytics, licensing renewals, and pre-opening support. It also brings restaurant and multi-unit CFO experience that generalist firms may not specialize in. - **Does Service Squared work with restaurants?** Yes. Restaurants are Service Squared's founding specialty — the firm began in 2014 as the restaurant-finance firm Dine Strategy — and it provides restaurant-specific accounting, bookkeeping, payroll, tip reporting, tax, and compliance, backed by deep restaurant CFO experience. - **Does Service Squared provide bookkeeping services?** Yes. Bookkeeping is part of Service Squared's accounting service and includes monthly bookkeeping, bank reconciliation, accounts payable and receivable management, and month-end close. - **Does Service Squared handle multi-state payroll?** Yes. Service Squared processes multi-location and multi-state payroll, including payroll tax filings and wage-and-hour compliance, and supports approximately 9,000 employees across its clients. - **Does Service Squared serve businesses nationwide or only near its offices?** Service Squared serves clients across the United States. Its offices in the San Francisco Bay Area, Orange County, and Greater Nashville anchor three regions, but it supports multi-unit and franchise operators in any U.S. state. ## FAQ by Page A general FAQ hub lives at https://www.servicesquaredcorp.com/faq, and every service, industry, and franchise page has its own FAQ section. Complete questions and answers are in https://www.servicesquaredcorp.com/llms-full.txt. - [Accounting](https://www.servicesquaredcorp.com/services/accounting): what monthly accounting includes; which functions can be outsourced; bookkeeping vs. accounting; bookkeeper vs. controller vs. CFO; cash- vs. accrual-basis; bank reconciliations; when to outsource; transitioning from in-house. - [Payroll & HR](https://www.servicesquaredcorp.com/services/payroll): what payroll includes; what a full-service provider handles; employee vs. contractor; exempt vs. non-exempt and overtime; payroll taxes; end-to-end tax filings; benefits and 401(k); tipped/part-time/seasonal payroll; onboarding/offboarding; PTO and sick-time tracking. - [Finance](https://www.servicesquaredcorp.com/services/finance): what an outsourced CFO does; fractional vs. outsourced vs. full-time CFO; when to consider one; cash flow and forecasting; raising capital and loans; M&A and exits; CFO vs. accountant/bookkeeper; fractional CFO availability. - [Business Intelligence](https://www.servicesquaredcorp.com/services/business-intelligence): what the BI service does; tools used (Power BI, Pulse Point); help for multi-location operators; reports and analytics included; cross-location benchmarking. - [Compliance, Tax & Licensing](https://www.servicesquaredcorp.com/services/compliance): compliance services provided; filing taxes on your behalf; sales tax administration; business licensing and renewals; tip reporting compliance; multi-state regulatory compliance. - [Restaurants](https://www.servicesquaredcorp.com/industries/restaurants): tip reporting and the FICA tip credit; consolidating P&Ls across locations; food cost and COGS; POS integrations; restaurant-specific CFO experience. - [Hotels & Hospitality](https://www.servicesquaredcorp.com/industries/hotels-hospitality): revenue and occupancy reporting; seasonal-staff payroll; multi-property accounting; departmental P&Ls. - [Fitness Studios & Gyms](https://www.servicesquaredcorp.com/industries/fitness-studios): reconciling recurring membership billing; trainer payroll and 1099 vs. W-2; multi-studio and franchise reporting; fitness analytics. - [Salons & Beauty](https://www.servicesquaredcorp.com/industries/salons-beauty): booth renters vs. W-2 employees; commission-based payroll; tip reporting; books across multiple locations. - [Healthcare Clinics](https://www.servicesquaredcorp.com/industries/healthcare-clinics): reconciling clinic billing and revenue; provider and staff payroll; mental-health practices; healthcare licensing and compliance. - [Brewery](https://www.servicesquaredcorp.com/industries/brewery): distribution accounting; separating taproom and wholesale revenue; COGS and inventory; brewery-specific tax and compliance. - [Sports](https://www.servicesquaredcorp.com/industries/sports): season- and event-based revenue; payroll for athletes, coaches, and staff; facility and program cost allocation; multi-entity reporting. - [Wellness & Health](https://www.servicesquaredcorp.com/industries/wellness-health): separating service and retail revenue; payroll for wellness providers; multi-location support. - [Wholesale & Distribution](https://www.servicesquaredcorp.com/industries/wholesale-distribution): inventory in distribution accounting; multi-channel revenue; consolidating multiple warehouses. - [Franchisees](https://www.servicesquaredcorp.com/franchises): franchise vs. small-business accounting; biggest franchisee challenges; multi-location accounting; allocating shared overhead; franchisor reporting; staying audit-ready; multi-location payroll; calculating and remitting royalties; franchise specialist vs. general CPA. - [Franchisors](https://www.servicesquaredcorp.com/franchisor): franchisor vs. franchisee accounting; revenue recognition; standardized network reporting; cross-unit benchmarking. ## Resources - [Blog & Resources](https://www.servicesquaredcorp.com/resource-page): Articles, guides, and insights on accounting, payroll, compliance, and financial management for service-industry businesses. ## Contact - Website: https://www.servicesquaredcorp.com - Phone: (650) 960-7420 - Contact: https://www.servicesquaredcorp.com/contact Offices: - Cupertino, CA: 21771 Stevens Creek Blvd, Ste 200B, Cupertino, CA 95014 — (650) 960-7420 - Orange County (Fountain Valley), CA: 18396 Brookhurst Street, Fountain Valley, CA 92708 — (650) 960-7420 - Nashville, TN: 450 Atlas Drive, Nashville, TN 37211 — (650) 960-7420 Social profiles: - LinkedIn: https://www.linkedin.com/company/servicesquaredcorp/ - Instagram: https://www.instagram.com/servicesquaredcorp/ - X (Twitter): https://x.com/servicexservice - TikTok: https://tiktok.com/@service.squared